Dar sonhos aos ouvintes, não apenas prémios (o modelo em causa)

«Corey Deitz: "It’s tough times for AM and FM radio. Both are under increased pressure by competition that didn’t exist just 10 years ago: Satellite Radio, Webcasting, Podcasting, iPods and mp3 players, audio content on cell phones, and more.
There is no one in high management in the traditional (terrestrial) Radio business - who at least privately - wouldn’t concede that there is worry about the future."
O texto todo aqui.

Algumas sugestões do autor:
"We are what people perceive us to be.
We need to be more than a “1 CD-a-day giveaway with all the winners going into a drawing for a $50 dollars gift certificate.”
We need to be more than radio stations which buy billboards only when ratings drop and we feel threatened.
We need to be radio stations that give away prizes our listeners care about and not just products our sponsors give us.
We need to be radio stations that give away dreams, not just prizes."