As notícias (e o resto) no telemóvel

«Next time you miss the morning news, download it to your iPod and watch on the subway ride to work.

That's a likely possibility given one of the latest trends among local television news stations: distributing their programs via mobile devices and the Web as they try to hold onto fickle audiences. Local stations are following the example of broadcast and cable networks, which are rushing to make hits like ``The Sopranos" and ``Lost" available to viewers unwilling to be tethered to a schedule or their TV sets. Locally though, it's the news instead of mob dramas that is migrating to new devices.

Boston TV executives say their multimedia strategies are a response to viewers who are increasingly shifting their viewing to the Web and portable devices. Doing so, they say, is a relatively cheap way to expand the reach of their programming because it usually doesn't involve investing in new equipment or in many cases even the time it takes to produce new video.(...)

``Do I expect to make a ton of extra advertising money the day we launch it? No. But I do expect that this is absolutely going to be a vital part of any station's future," said Steve Safran, director of digital media at New England Cable News.(...)

CBS4 Mobile , a subscription service designed to give Sprint and Verizon Wireless customers access to news, traffic, and weather videos from the station and blogs written by some of its reporters, is days away from launch, said vice president and station manager Angie Kucharski. The service will cost about $3 per month and will be billed directly to subscribers by their cellphone companies.(...)»

fonte: «Local TV news when you want it», Boston.com, Keith Reed, Globe Staff  |  May 31, 2006