A luta das rádios de satélite parta se imporem nos auto-rádios

Agora é a Sirius:

"Sirius Satellite Radio will keep a major auto manufacturer in its corner, at least through 2012. The satellite underdog recently extended its exclusive deal with DaimlerChrysler, covering all Jeep, Dodge, Chrysler and Mercedes-Benz vehicles, as well as Freightliner Trucks. Sirius projected that the deal will generate an additional 750,000 subscribers in the next year alone, though some critics have questioned the company’s methodology for counting new customers. As part of the deal, all Jeep, Dodge, and Chrysler cars will continue to offer factory-installed receivers, and new buyers will enjoy a one-year trial subscription. The deal extension is part of a much larger satellite radio embrace by auto manufacturers. That support is likely to make the difference for both Sirius and XM Satellite Radio, and help both push far beyond the first-mover crowd. Already, satellite radio subscriber levels have doubled in the last year alone, and are expected to hit 10 million by Christmas. Meanwhile, auto giant General Motors recently extended its commitment to XM, and will rollout 1.55 million new XM-enabled dashboards in 2006. Honda also continued its XM deal, and is expected to deliver 550,000 factory installs next year. Sirius will release its earnings on Tuesday."