Rádio via satélite mais forte
Agora é a Sirius que apresenta um novo serviço, importante para fidelizar ouvintes.
A notícia da Reuters (Thu Aug 25, 2005 12:31 PM ET):
" Sirius introduces portable unit that stores music
Sirius Satellite Radio Inc. on Thursday said it will introduce a small portable device for its subscription radio service that can store 50 hours of music, news and programs from Sirius channels, a move to narrow the gap with its larger rival XM Satellite.
The new player, roughly the size of a deck of playing cards, is the company's first device to be used outside the confines of cars and trucks. The automotive market accounts for the vast majority of satellite radio usage. XM has had a portable device on the market since last fall.
Sirius's player, dubbed the S50, underscores the trend of the converging consumer electronics devices, specifically satellite radio with digital music players.
With the success of Apple Computer Inc.'s (AAPL.O: Quote, Profile, Research) iPod digital music player, many consumer electronics makers have been looking for ways to add digital music as a feature on other devices such as cellphones and other handheld devices.
One of the key features of the S50, which will be available in October, is the ability to create digital music files from satellite radio broadcasts that can then be transferred to PCs, other players or burned to CDs.
But how much the S50, which has a suggested retail price of $360, narrows the gap with XM is subject to debate. S50 cannot independently receive a satellite signal the way that XM's portable MyFi device can.
The S50 has to be attached to a docking device that is not portable in order to receive signals. That device costs an additional $100.
"One thing that disappoints me is the pricing," said Legg Mason analyst Sean Butson said. "To pay close to $500 for this strikes me as too much." MyFi costs about $300.
Sirius' device comes a month after Korea's Samsung Electronics Co. Ltd. said it would sell a digital music player that can receive satellite signals from Sirius' larger rival XM Satellite Radio Holdings Inc. (XMSR.O: Quote, Profile, Research) . XM also has a deal with Napster Inc. to start a service that allows users to buy music they hear on XM stations.
A notícia da Reuters (Thu Aug 25, 2005 12:31 PM ET):
" Sirius introduces portable unit that stores music
Sirius Satellite Radio Inc. on Thursday said it will introduce a small portable device for its subscription radio service that can store 50 hours of music, news and programs from Sirius channels, a move to narrow the gap with its larger rival XM Satellite.
The new player, roughly the size of a deck of playing cards, is the company's first device to be used outside the confines of cars and trucks. The automotive market accounts for the vast majority of satellite radio usage. XM has had a portable device on the market since last fall.
Sirius's player, dubbed the S50, underscores the trend of the converging consumer electronics devices, specifically satellite radio with digital music players.
With the success of Apple Computer Inc.'s (AAPL.O: Quote, Profile, Research) iPod digital music player, many consumer electronics makers have been looking for ways to add digital music as a feature on other devices such as cellphones and other handheld devices.
One of the key features of the S50, which will be available in October, is the ability to create digital music files from satellite radio broadcasts that can then be transferred to PCs, other players or burned to CDs.
But how much the S50, which has a suggested retail price of $360, narrows the gap with XM is subject to debate. S50 cannot independently receive a satellite signal the way that XM's portable MyFi device can.
The S50 has to be attached to a docking device that is not portable in order to receive signals. That device costs an additional $100.
"One thing that disappoints me is the pricing," said Legg Mason analyst Sean Butson said. "To pay close to $500 for this strikes me as too much." MyFi costs about $300.
Sirius' device comes a month after Korea's Samsung Electronics Co. Ltd. said it would sell a digital music player that can receive satellite signals from Sirius' larger rival XM Satellite Radio Holdings Inc. (XMSR.O: Quote, Profile, Research) . XM also has a deal with Napster Inc. to start a service that allows users to buy music they hear on XM stations.
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