Carros com receptores satélite
General Motors Delivers Three Million XM Dashboards
General Motors has now produced more than three million vehicles with factory-installed XM Satellite Radio receivers. The landmark, announced last week, is another big win for XM, which has benefited immensely from the GM partnership. "Being the exclusive satellite radio partner of the world's largest automaker has been a key element of XM's success to date," said XM chief Hugh Panero. Now, the leading satellite company is positioned to benefit from a growing number of activations from new GM customers, many of whom will receive trial subscriptions. XM surpassed 4.4 million subscribers in July. GM became the first automaker to offer in-dash satellite radio capabilities in November, 2001.
The news follows a major announcement involving Ford, which will widen its factory support for receivers from XM competitor Sirius. That is part of a growing level of confidence from major manufacturers, who are steadily taking the plunge into factory installations of satellite receivers. That development is likely to create a major upward adoption curve, with a more casual consumer suddenly able to avoid complicated dashboard installations.
But some have urged caution, noting that competing formats like HD radio could wipe away satellite's gains by offering channels free of charge.
Already, BMW is nibbling on the trend by offering HD radio support in its upcoming 7-series super-luxury model.
A Honda também.
General Motors has now produced more than three million vehicles with factory-installed XM Satellite Radio receivers. The landmark, announced last week, is another big win for XM, which has benefited immensely from the GM partnership. "Being the exclusive satellite radio partner of the world's largest automaker has been a key element of XM's success to date," said XM chief Hugh Panero. Now, the leading satellite company is positioned to benefit from a growing number of activations from new GM customers, many of whom will receive trial subscriptions. XM surpassed 4.4 million subscribers in July. GM became the first automaker to offer in-dash satellite radio capabilities in November, 2001.
The news follows a major announcement involving Ford, which will widen its factory support for receivers from XM competitor Sirius. That is part of a growing level of confidence from major manufacturers, who are steadily taking the plunge into factory installations of satellite receivers. That development is likely to create a major upward adoption curve, with a more casual consumer suddenly able to avoid complicated dashboard installations.
But some have urged caution, noting that competing formats like HD radio could wipe away satellite's gains by offering channels free of charge.
Already, BMW is nibbling on the trend by offering HD radio support in its upcoming 7-series super-luxury model.
A Honda também.
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