Porque a rádio via satélite está a ganhar

«it’s not what XM or Sirius are now or where they will be in a year that will tell, but where they are in five years - indeed, where all radio will be. And I believe that in five years, radio, whether satellite, Internet or broadcast (or, in the silly cant of the moment, "terrestrial"), will sound and feel much more like satellite radio than like its 2006 self.

Does that mean satellite "wins"? Maybe not. But it does mean satellite is helping accelerate a wonderful change in the media world. (...) And that is where satellite radio is having an impact - not in employment numbers, not in revenues, but in format. Broadcast listeners have, since about 1995, been in revolt against narrowing formats foisted upon the ear by companies such as Clear Channel, Cumulus Media, and Infinity Broadcasting. What are listeners revolting against? Two things: advertising and homogenization».

(fonte: Philadelphia Inquirer, In radio, satellite is gaining ground, John Timpane,  Mar. 05, 2006)