Quatro interrogações sobre o futuro da rádio
«There used to be four Great Remaining Questions about future radio. With portability now with us, there are now three GRQs:
Can we make this two-way radio? Can I upload my stuff as well as download yours?
Can we integrate national with local? The FCC has discouraged XM and Sirius from competing with local stations (though this stricture may soon crumble). Yet most listeners still want a local component to whatever radio they use. How do you do that and still be national?
Can we randomize? Radio - especially radio news - does something no other media do as well, not even the Web. It preserves the random. It gives us things we didn’t know we’d like. National Public Radio is a fine example. You’re not going to like everything - but you’re going to learn something and probably like it.
It’s really important for radio to preserve the sweet random. The day someone figures out how to give me what I choose along with what I haven’t chosen but still might like - and make money doing it - that’s when radio will have changed forever.»
fonte: Philadelphia Inquirer, In radio, satellite is gaining ground, John Timpane, Mar. 05, 2006)
0 comentarios