Prever o futuro (e o carro)

«As technology moves at lightning speed, it is increasingly difficult for radio companies (and all businesses) to track and respond to it - much less get ahead of it.  When you consider that iPods, Google, YouTube, and MySpace have only been around a few short years, it can be mind-boggling to even think about what we’ll all being doing in 2010. But that’s precisely what we’re paid to do.  Because as radio has learned - the hard way - continuing the same repetitive motions leads to stagnation, and ultimately being usurped by new media, and perceptions that we’ve become passé.»
JACOBLOG, When Waterfalls Go Up - Part 1 18/06/08