A rádio está a desaparecer das casas dos mais jovens (EUA)

«Young people's opinion of radio -- top-of-mind for Radio Show attendees -- was particularly illuminating. There's a "deep dive" session scheduled for Thursday, but the initial presentation showed that radio is not prevalent in young people's homes. Rather, in-car is the primary location for radio listening, with iPods beginning to encroach. It was clear that some young people still use and love radio, but there are many lessons for radio broadcasters to learn from how 18-28-year-olds use media on the whole»

fonte: «Report Reveals Young Americans' Media Habits», Radio Ink, 27/9/07