Personalização também no satélite

em vez de comprar o pacote das «cem» rádios, a Sirius vai permitir comprar canal a canal, produto a produto.

«Satellite radio customers will get the option to pay a lower price for just the channels they want if the industry’s two big providers are allowed to merge (...). An a la carte option would allow customers to pay only for the channels they want to receive. Combined, Sirius and XM currently offer more than 300 channels of programming. But some of those stations are identical and many more feature similar formats and genres. “Customers may elect to receive fewer channels at a monthly price lower than $12.95; substantially similar programming at the existing $12.95 price; or more channels, including some of the ’best of both’ networks, at a modest premium to the cost of one service,” Sirius said in the Securities and Exchange Commission document.»

fonte: «Sirius proposes a la carte radio programming», March 21, 2007, By JEREMY HERRON, ASSOCIATED PRESS BUSINESS WRITER, Detroit Free Press