Satélite arrefece (EUA)

«The results of a new web poll survey, conducted by Rock radio consultants Jacobs Media, consisting of over 25,000 respondents from 69 Rock-formatted stations from all over the U.S., shows that satellite radio subscribership has not changed since last year’s survey, despite extensive marketing throughout 2006. "While satellite radio continues to be a hot topic of conversation, growth for both XM and Sirius appears to have greatly slowed," Jacobs Media President Fred Jacobs comments. "Our findings also show that potential interest among non-subscribers has also diminished from our survey last year." From the 2006 to 2007 studies, the numbers are essentially unchanged – about 12% of Rockers subscribe to XM, Sirius, or both services. Men and 30-39 year-olds are most apt to be satellite radio customers.Among those who have not bought either service, only 9% say they are very likely to subscribe to XM or Sirius, with the latter having a slight edge. This is down from 12% in the 2006 study.»

fonte: «AMONG ROCKERS, SATELLITE RADIO GROWTH HAS STALLED», Jacobsmedia.com, 20/03/07