O paradigma da convergência

«The digital revolution paradigm, oriented to the transformative features of digital technology, is thus being replaced by the convergence paradigm. This appears more responsive with regard to the multi-dimensional nature of media change, to the role of subjects along with that of technologies, and to the hybridizing and re-mediation mechanisms between old and new media. In Jenkins' terms, "convergence represents a paradigm shift - a move from medium-specific content towards content that flows across multiple media channels, towards the increased interdependence of communications systems, towards multiple ways of accessing media content, and towards ever more complex relations between top-down corporate media and bottom-up participatory culture" (Jenkins, 2006, 243)» (Mascheroni, 2008: 14)