A necessidade de estudar o momento de transição

«We are currently witnessing a phase of change, characterised by broad margin for negotiation and unpredictability. (...)The ubiqUitous nature of digital and networked media (from the multimedia Internet to personal media and lCTs) define an ever more articulated and complex scene wherein subjects move and make their choices (Ito, 2007: (...)TRaditional forms of distributing television, movies or music (e.g. broadcasting or physical supports) exist alongside new circulation practices (e.g. p2p online networks). One-to-one communication modalities (e.g. fixed or mobile phone) sit alongside many-to-many forms (e.g. Instant Messaging, blogs, social networking sites). Contents produced by institutional and commercial subjects exist alongside user-generated content of ever more multi-medial nature (not only text, but also pictures and videos). Niche contents, to be shared with a closed social circle, are to be found alongside mainstream contents. And so on. The increasing complexity of this contemporary mediascape makes it utterly urgent to re-think media change more broadly beyond the usual utopias and dystopias» (Mascheroni et al, 2008: 13-14)