O poder dos ouvintes na rádio e na internet

«If you want to influence what gets played on traditional radio you have the option of calling in a song request to the disc jockey (DJ). Or, if the station is more technically savvy, you can send requests by fax, e-mail, or instant messenger. This, of course, presumes that the show is live and the DJ is available to review your request—which is often not the case. Most Internet radio stations are similar in this regard: your ability to influence the playlist is limited, and your main choice is whether to listen or not. The Internet is a two-way medium, however, and a number of services have emerged to exploit this fact. As a listener you get some control over the broadcast. At its most basic, this control includes the ability to skip or pause songs that you are listening to. At its most sophisticated, personalized radio allows you to fine tune a broadcast based on your musical preferences. This can range from genre preferences (I like Classical but I don’t like Rap) to artist and album preferences (I like David Bowie but not his latest album), and song preferences (I like the original version of The Night They Drove Old Dixie Down). While personalized radio does not allow you to control the exact composition or sequence of your playlist—for this you need a true on-demand music service— it does help you control the content of your station. In many situations this is all you need—especially if your intent is to discover new music. Personalized radio gives you the means to follow a musical trail—using favored songs or artists as “scent.”»

fonte: BREEDING, Andy (2004), Internet Music Services, MA: Giant Path, pag 33