Um novo conceito de programação

«24/7 programming is so yesterday. If you really want a view of one aspect of new radio, keep in mind that the next generation has a short attention span. They are not like us. They won't carry a transistor radio or Walkman around and plug into live radio programming. They are used to listening in shorter segments and they're now accustomed to more variety -- which brings me to the next disconcerting reality of the new age. New radio will be TiVo. This generation -- the one we've driven off, neglected and insulted -- is big into time delayed entertainment. Don't knock it. We are, too. That's why many of us have TiVos or DVR devices. (I watched the Flyers-Maple Leafs game played in Philly from my Arizona home the other night because the time difference makes it hard for me to have a life and watch the hockey games. Flyers lost so I could advance past all the replays of Maple Leaf goals. Who wants live when you can watch when you want and control the experience?). The next generation will decide when to listen to new radio, start it, stop it, advance it, rewind it. Radio stations have lost that power with this generation. (Anyone hyper-ventilating, yet?)»