Ouvintes (consumidores?) do Pandora compram mais música

«Another unique feature of Internet radio is click-to-buy purchasing opportunities, and immediate access to artist information, including the artist’s promotional website and tour schedule. Pandora is a powerful platform for recording companies and artists during this tumultuous period for recorded music. An August 2007 Nielsen/NetRatings research study concluded that Pandora listeners are three to five times more likely to have purchased music in the last 90 days than the average American. Similarly, Pandora is one of the top referral sites for music purchasing from both Amazon.com and the iTunes Music Store. Other studies have documented that Internet radio listeners are generally more engaged with music, they talk about it more and attend more performances, and they inevitably promote artists and music through word-of-mouth marketing»

fonte: «Testimony of Tim Westergren» U. S. Senate Committee on Commerce, Science and Transportation Hearing on 'The Future of Radio', 24/10/07
http://commerce.senate.gov/public/_files/TimWestergrenFINALFINAL1022505pm.pdf