O futuro da rádio depende da programação (conteúdo) e tecnologia

«The future of radio depends on programming and content first and foremost. (...)While content is the first principle, the future of radio depends on technology. In public radio, we know that our audience is demanding changes in how and when we provide programming to them. The old broadcast model of “if you build it, they will come”, no longer holds true. As we often say, our listeners want programming on their terms, whenever and wherever it is most useful to them and to be delivered on a multitude of reception devices. To them, it is all the public radio experience. (...) The future of radio is dependent on equal parts of programming and technology so that audiences are engaged with content that enriches, educates and informs at the times and places most convenient and useful to them.»

fonte: STATEMENT OF DANA DAVIS REHM SENIOR VICE PRESIDENT – STRATEGY & PARTNERSHIPS NATIONAL PUBLIC RADIO SENATE COMMERCE COMMITTEE October 24, 2007
http://commerce.senate.gov/public/_files/NPRSenateCommerceStatement.pdf