Clear Channel (EUA) «junta-se» ao iPod

«In a world where more and more people seem to be turning off their radios and turning up their iPods, radio giant Clear Channel Communications Inc. found a way to profit from that trend. Clear Channel offers a service in which listeners with specially designed radios can, with the push of a button, "tag" a song they hear on their favorite station and then download that song later onto their Apple iPod. "It’s a simple technology," said Jeff Littlejohn, executive vice president of distribution and development for Clear Channel. "What it does is just merge these two [radios and iPods] together." As technology advances, people who traditionally have spent time listening to the radio have a lot of new choices competing for their attention. Besides iPods, they can also download music and other entertainment on their cell phones, or listen to music streaming through their computers. And some listeners have turned away from traditional over-the-air radio stations in favor of satellite radio. (...) The HD technology also allows stations to offer new data services, such as Clear Channel’s iPod tagging feature. The HD signal includes an identification code that is embedded into each song. Using an HD radio that includes an iPod docking station, a listener who wants to buy a song can push a button to tag the song, which sends the ID code into the iPod. The listener can then connect the iPod to a personal computer and download the song from the iTunes music store.»

fonte: BASCH, Mark «Radio is working with, not against, iPods», Jacksonville.com,  18/05/08