A rádio convencional tem futuro se...

«My view is that terrestrial radio is now a destination entertainment medium for available listeners – older members of Gen X and the baby boomers (...) Beyond that – radio has little future as of this moment. That is, if radio is defined only as a 24/7 terrestrial signal. On the other hand if radio content providers, marketers and sales people can embrace alternative ways to entertain Gen Y – not as easy as it sounds – terrestrial radio operators could be the fortunate drivers of mobile, Internet and WiFi entertainment for a youth generation that rivals baby boomers in population. (...) The future of broadcasting without the next generation -- options, strategies, challenges. There is no better content provider on planet earth than radio talent for producing content. But there is no need to produce 24/7 programming online. I am not saying that there won’t be streaming stations on the Internet to replace radio for Gen Y – there will. But the radio station of the future may only provide three hours of programming a day – that’s right, a day – and deliver it on a cell phone or mobile device. And, yes, there will be ancillary ways to monetize this concept.»

COLLIANO, Jerry del, «The Next Generation of Radio – On-air, Online, on Mobile Devices  29/05/08