Ter o controlo do conteúdo sobre os conteúdos

«In the Lind and Medoff (2001) study, respondents reported being fairly satisfied with Web stations as they were exercising great control over the pages. Listeners' control over the pace of online audio news is, hence, expected to yield deeper levels of information processing, whereas traditional radio news presentation are not expected to be equally effective. This comparative cognitive effectiveness of both traditional and online radio news needs to be examined empirically».

fonte: MESBAH, Hesham M. The Impact of Linear Versus Nonlinear Listening to Radio News on Recall and Comprehension, Journal of Radio Studies 13(2), 2006, 188