Customização/personalização (as playlists)

«"The playlist is the new album. Consumers love to customize and express themselves through playlists, which are a tremendous driver of discovery." That's Michael Nash, Warner Music Group's executive vice president of digital strategy and business development. He was telling me about the record label's decision to strike a licensing deal with the music-focused social network called imeem."Imeem's model is a template for how we want to build our business in social media and online communities," he said, adding that it is "fair to assume" that Warner is in discussions to make its content available on other big social networks as well.» fonte: Playlists Are the New Albums WP By Kim Hart |  March 21, 2008; 2:01 PM ET  | Category:  Kim Hart