Uma das potencialidades do multicasting (HD)

«CBS Radio is extending a branded car-buying show and will air it on an HD2 channel for a special event in New York.

The broadcaster is airing a compilation of automotive news and entertainment programming including the latest from the Manhattan Auto Show now through April 16.

"Auto Scoop New York" airs on the HD2 channel for WCBS(FM) and will also be streamed live at www.cbsradio.com on those days. New car designs and debuts and concept cars will be covered; the show will include interviews and commentary from automobile manufactures and local dealerships.

Auto Scoop normally airs on various CBS Radio stations Saturday mornings and focuses on the car buying and leasing process»

fonte: «CBS Will Use Multicast for a Special Car Event», RWonline, 12/4/06