Como é que a rádio pode aumentar a interactividade
«A key interface repeatedly referred to throughout the conference was “the red button,” an established concept in television here. During programs with additional/interactive content, viewers can press a red button on their remote to access the content. Speakers outlined proposals for the use of the red button as a conduit for personalized content provision and additional revenue generation, some of which is due to become operational later this year».
fonte: Lawrie Hallett, «Digital Show Faces Realities», Radioworld, 2006
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