A rádio foi a primeira rede social

«Terrestrial radio has done a lot of things wrong in recent years but a way for them to get back in the game and re-establish their relevance is to make sure this is not an opportunity lost. Radio ain’t dead, but it’s broken. It’s critical for radio to re-engage listeners in new (and old!) ways. And the whole ‘social thing’ is a big opportunity to re-engage. Back in the day, the great state of New Jersey had an advertising campaign designed to promote tourism (and if there was any U.S. State that needed a campaign to promote tourism, it was New Jersey – Bruce Springsteen and the Jersey Shore not withstanding). The tagline of the campaign was New Jersey and You – Perfect Together! Taking creative license from the Garden State, I propose a slogan which applies to the topic at hand: Radio and Social Networks – Perfect Together! So let’s get right to it – why are they perfect together? The fact is, at their core radio stations are and have always been social networks. In fact, they are the oldest mass-media social networks. (I’m sure the cavemen had their own version of a social network, but it probably involved cave drawings or something and sure wasn’t powered by technology!). Bound by music, lifestyle or point of view, a good radio station identifies, captures, becomes a source of entertainment and information for, and provides a voice and identity for specific communities of people. They do this by providing these communities of people with content that is important to them. Content that is relevant, interesting and exciting. Listeners to a great radio station feel like they are part of something – something bigger than themselves. They feel like they are part of a larger community of people who like what they like, who feel what they feel and who have similar experiences as they do. They feel connected.»

fonte: «May 16, 2008 Radio + Social Networks = Perfect Together Billy Sabatini (via NetFM)