Audiências começam a preocupar-se com 18-24 anos

«Arbitron’s Pierre Bouvard says there’s been big progress among 18-24s, and they plan to begin applying those lessons and techniques to 25-34s. Their plan will go into motion next month, when Arbitron’s internal software systems will begin working to increase sampling rates and incentives paid to panelists in the demo. Bouvard predicts Philadelphia and New York will “start to see some growth” by the end of the first quarter» fonte: «"25-34 is going to be our focus."», Inside Radio, 4/1/08