Canadá: audiências entre os mais jovens a cair

«OTTAWA -- A new study has found that Canadians -- especially teens and young adults -- devoted less time than ever listening to their radios for entertainment in 2006. Statistics Canada reports young people aged 12-24 appear to be switching to digital music players and online music services. On average, Canadians tuned in to their radios for 18.6 hours during "measurement week" in the fall of 2006, down from 19.1 hours a week in 2005 and about two hours less than in the fall of 1999, when radio listening peaked. Among young adult men, listening fell to 13.7 hours from 15.1. Among their female counterparts, it slipped to 14.6 hours from 15.4. Senior women continued to be the most ardent radio listeners, tuning in for 22.7 hours per week -- virtually unchanged from 2005 -- while listening by senior men edged down to 19.5 hours a week from 20.3»

fonte: «Radio listening dropping off», London Free Press, June 27, 2007, By CP