Isto sim, é pensar digitalmente através da rádio (notável!)

«(...) I heard a good example of this at a recent conference in Copenhagen. BBC Radio Five Live’s Brett Spencer told delegates how a rather large insect had gate crashed a commentary position during a test match in Australia. One of the commentators told listeners he had taken a picture of the creepy-crawly with his mobile phone and was uploading it onto a BBC blog. He invited budding entomologists to visit the blog and advise the commentary team whether or not they needed to worry about the six-legged intruder. Many people took up the invitation and posted comments on the blog while continuing to follow the cricket (the game, not the insect) on the radio. The match commentary was interspersed with remarks about the alarming entomological advice that was arriving on the weblog. That level of “sit up interactivity” would be more difficult to achieve on a TV show. I’m not saying it’s impossible, but it’s not really what the telly is about. (...)Blogs bring audiences closer to presenters, journalists and other programme-makers, which not only builds brand loyalty, but also makes public service broadcasters more accountable.»

fonte: «Blogging about the cricket», Multimedia meets radio, 22/11/07