«O futuro dos LAD depende da rádio» (e da múisca nova)

«(...) MP3 players' future depend on radio.

"The Zune has an FM receiver because a Microsoft product study found that 46 percent of Zune owners listen to the radio receiver function at least once a week," he [CEO of the Radio Advertising Bureau, Jeff Haley ]said. "And the radio feature has higher-than-average importance to Zune owners, scoring 8 out of 9 points." Haley also noted that in a product feasibility study, Microsoft found that 74 percent of respondents listed radio as their primary source for new music, leading online (31 percent) and in-store (8 percent). "The long-term success of an MP3 player requires users to continue to source and use new music," he said. "Without new music, the player becomes stale and irrelevant, relegating the MP3 to just one more fad. FM radio will definitely drive the success of the MP3 player."

He noted, however, that radio's future is also linked to MP3 players, over 100 million of which are in U.S. consumers' hands. "What would it mean for our business if all of those players featured access to radio content?"»

fonte: 'Audio Content Is Expanding Everywhere You Look', Radio Ink, 13/02/08

MAIS: «Also the FM adapter for Apple’s iPod ("it’s the #1-selling accessory").»