Não mais de dois spots num écrã

«GCap is extending its two-ad policy to digital station Planet Rock from next week. The broadcaster [GCap] introduced the policy, which promises listeners that there will never be more than two ads in a row, on Capital Radio in January.
GCap said that it had improved ad effectiveness on Capital by 38% since it began, according to research by Ipsos.
Simon Daglish, national sales director, said: “We want to continue to drive the radio market with innovative programming and this gives us the platform to deliver this.
“We believe it provides a cleaner, clutter-free environment for advertisers and listeners and further encapsulates GCap Media’s pledge to drive radio’s digital future.”

fonte: «Planet Rock to adopt new GCap ad policy», Media Week, 22/6/06