Publicidade personalizada em função do que se ouve na rádio?

«From the land of extreme narrowcasting, MediaPost reports that Smart Signs is working on digital signs programmed to advertise to mall-goers based on what they were listening to on their radios while parking. In this scenario, you’re listening to your favorite Oldies station as you drive into the mall lot, then you see a sign advertising a new anti-aging cream as you enter the mall. That will happen because radio signals adjust advertising messages to specific consumer demographics.
"These technologies will generate the high-impact effect that we think will clearly differentiate this medium from what is currently available in the outdoor advertising arena," explained Tom Langeland, president of Smart Sign Media.», Radio Ink, Your Radio Is Talking About You,