Sobre os canais HD2

(se os canais HD1 retransmitem em muitos casos os conteudos analogicos, FM ou AM, os HD2 são a verdadeira alternativa)

«Greater Media's HD-1 channels air the same thing as the analog channels of its stations. The difference is the HD-1 channels broadcast CD-quality audio. With its HD-2 channels, or "side channels," the company is experimenting with more creative programming, Knight said. One of the company's HD-2 stations in Detroit, for instance, plays music from independent bands that are just getting started on the music scene. (...) With WXKS, or Kiss 108, the company plays top-40 songs on its analog and HD-1 station. With it's HD-2 station, Clear Channel is experimenting with 30 minutes to an hour of songs from one artist and also features interviews with the artists, Littlejohn said. "The most interesting thing about these HD-2 channels is they give us the opportunity to experiment with our content where we wouldn't normally take those risks with our primary channels," he said. "With HD Radio, our primary goal is to retain the listeners we have for a longer period of time." Littlejohn said 94 percent of the American population over the age of 12 listens to the radio for an average 19.5 hours a week. The goal of HD Radio, as satellite radio and other ways to listen to music become increasingly popular, is to increase the listening time to an average 25 hours a week, or more. But the company is looking to provide audio content to listeners, "whatever way they want it," Littlejohn said, whether in MP3 format, podcasts or via traditional or HD Radio. Leading into the holiday season, the consortium's ads will promote HD Radio devices in Circuit City and RadioShack stores as well as other retailers. Nine companies, including Boston Acoustics and Cambridge SoundWorks, sell 16 different models of HD Radio tuner devices that can play multiple HD channels.»

fonte: «HD Digital Radio Alliance readies promos», By Andrew J. Manuse/ Daily News Staff, Metro West Daily News, Sunday, November 12, 2006