A rádio não se pode esquecer do video
Mais: «The Internet does change everything. Another barrier between media has fallen. Local television stations are now competing with local radio stations and newspaper sites for online video ad revenues. According to a new report from Borrell Associates, "The New Frontier: Local Online Video Advertising," local online video advertising will more than double this year, increasing from $161 million in 2006 to $371 million.
Although local online video advertising currently accounts for less than 5% of all local online advertising — which is expected to hit approximately $7.7 billion in 2007 — Borrell analysts predict that in five years it will exceed $5 billion and account for more than one-third of all local online advertising. The main driver? Increasing competition between local online newspaper, radio and TV sites, each attempting to poach one another's business.
Fonte: «Local Online Video Advertising Forecast to Double», E-Marketer FEBRUARY 16, 2007
0 comentarios