A importância da musica na escolha da rádio (jovens)

« (...)why do adolescents listen to the radio—is usually, ‘‘they want to listen to music’’. And this is certainly the case. To use radio as a music medium begins in childhood (Christenson & De Benedittis, 1986) and continues at least through adolescence (Christenson & Roberts, 1998). Unpublished work from the German state of Baden-Wurttemberg2 showed that 91% of 14- to 29-year-olds were guided in their radio programme selection by music. Christenson and DeBenedittis (1986) report a proportion of 84% in their study of 11- to 12-year-olds. From a study by Roberts and Henrikson (1990) it can be inferred that some 91% of US seventh graders and some 96% of US ninth graders are guided by the music in their choice of radio stations. Even before unification, East German youth also selected the radio stations they wanted to listen to—often West German programmes—on the basis of the music that was played (Felber, 1991).»

 (Boehnke et al, 2002: 195)