Há falta de pesquisa?

«(...) radio's inability to captivate younger listeners, can also be tied to a lack of research, as well as the larger refusal to devote resources to younger listeners. Is radio inherently unsuitable as a delivery system for an 18-year-old, or is that person's desired content just not available? Would a station that targeted the next generation of listeners play more Hip-Hop? Indie Rock? Radio Disney music? Do those listeners want music that is nowhere on the radio now? Broadcasters who were able to count on teen listening by default have rarely researched teens--a particularly young-skewing Top 40 station might go down to age 16--and the consequences of that decision are evident today. And with diminishing resources to target adult listeners, most broadcasters are unlikely to give younger listeners the chance to vote anytime soon.»