A rádio e as audiências dos jovens

«In 1995, about 95% of the 14-to 29-year-olds listened to the radio at least once every two weeks. Three-quarters of that population listened to the radio every day. The average daily listening time (between 5 a.m. and midnight) was 117 minutes. Over the years, radio listening time has been declining slightly, but radio still competes actively with television for the prime position in adolescent media preferences (Berg & Kiefer, 1996; Keller & Klingler,1995; Munch & Boehnke, 1996).»

 (Boehnke, 2002: 195)