O peso dos mp3/iPods entre os ouvintes de rádio

Conclusões essenciais do estudo Broadcast Architecture, da Broadcast Architecture, apresentado no NAB Europe 2006:

1) In a sample of close to 5000 people, 36.3% of adults aged 15 to 60 own an Ipod or MP3 player. - 39.6% Male / 32.6% Female; - 47.9% of 15 to 29-year-olds; - 44.9% of 15 to 34-year-olds;

2) Since acquiring an Ipod or MP3 player, 18.8% (total), 26.6% (15-29), and 23.3% (15-34) indicated that they are listening less to music on the radio now.

3) Deveria o iPod ter rádio? «One thing I don’t like about my Ipod and/or MP3 player is that it doesn’t provide me with local news and information: DISAGREE 46.9% 45.8% 46.6%, AGREE 51.8% 53.5% 52.6% TOTAL 15-29 15-34»

4) O maior problema do iPod é não musica nova? «One thing I don’t like about my Ipod and/or MP3 player is that it doesn’t expose me to new music: DISAGREE 55.0% 53.5% 54.9% AGREE 44.2% 46.3% 44.7% TOTAL 15-29 15-34»

Tudo e o resto aqui: http://www.nab.org/AM/europe/2006/presentations/GettingYouthInt.pdf