Recomendações: video, telemóveis... e jogo!
Tópicos da intervenção que o Vice President of Digital Content, da Pollack Media Group’s Senior, Pat Welsh, fará no NAB Europe Conference em Barcelona, dia 5/11/07 (com este tópico: How radio should use new technologies and platforms to create new content, new communities and extend the brand):
«Video: Putting the visual element into radio means more than posting photos of the air personalities and some promotions on your website or adding a studio web cam. Radio stations need to take advantage of dynamic content in an on-demand and “always on” world. New technologies give radio an amazing opportunity to do just that.
Communities and Social Networking: Wherever people gather you have a community, and what we are seeing is the online evolution of this very basic human fact. While large-scale communities like MySpace and Bebo are getting all the press, the reality is that people also define their relationships in much more intimate terms. This is where radio plays an important role.
For radio today, the principal of creating an online home for a community should be a major priority. This can be as specific as creating a community around fans of a popular radio host or as broad as creating your city’s home on the Internet, with the ultimate goal of making the website even bigger than your station itself.
Mobile: In many ways the future of the Internet is the future of mobile, and you can generalize from this to the future of broadcasting, as well. Streaming, interacting, and selling to consumers on their cell phones should be on every radio station group’s radar.
One of the biggest current hurdles for radio has been streaming via a cell phone. Luckily, as so often happens, technology has come to the rescue and there are newer, cheaper, and simpler ways of implementing mobile streaming. This is important because radio needs to recapture its primary role as the most portable and intimate medium; it can only so this by crossing over into mobile. (...)
Interactivity: Interactivity is no longer about simply answering the request lines. In fact, it’s no longer about receiving and sending SMS messages or emails, either. Interactivity today is about communication—between the station and its listeners but also between the listeners and each other. Pat will discuss how to make chat and instant messaging part of your interactive initiatives.
Gaming: The fastest growing entertainment medium of the past ten years has been electronic gaming, and part of being a multimedia brand is recognizing and embracing these trends. There are many ways that radio can become involved in gaming beyond just placing a couple of games on the station home page. This session will show you how you can establish contests and gaming leagues to extend your brand.
Radio has a big advantage with its large reach, so it already has the power to draw large numbers of people to its own websites. Electronic measurement in the US is showing that the reach of a top 5 radio station is comparable to a successful prime time television show or a major daily newspaper. We can and should be leveraging this kind of reach to build a multi-media brand that goes beyond just being a radio station.»
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