Tendências (mais controlo, menos escolha)

«Arbitron did not report mp3 player usage among these folks (indeed, they don't even measure it), and my own research has clearly shown that heavy mp3 player users tend to listen to as much radio as anyone else - but are less satisfied with what they hear on the radio. The implications of all this are profound: If satellite tracks with radio as new audio entertainment and information options proliferate, then they will be on the wrong side of the trend curve as technology progresses. Under that scenario, it would mean that, as I have long argued, the market is shifting towards options which facilitate "control" (like iPods) and away from options which provide more "choice," but not much "control" like radio or satellite. Anyone who thinks "choice" and "control" are the same doesn't know the difference between 500 TV channels and a DVR.» Mark Ramsey, «What Arbitron's new Satellite Radio stats might really mean», 27/02/07