A solução passa pela aposta em musica nova?

«Fewer young people are listening to the radio these days. Why should they? They all have iPods now. Obviously, not everyone has an iPod or a similar device, but enough young people do that it is making an impact on way this culture listens to music. After all, why should someone subject themselves to seemingly endless commercials and songs they don't particularly care for when they can play all of their music on command wherever they are? Whether it is at school, at the mall, or even on the job, young people everywhere are taking advantage of this new technology. Thus we arrive at another conflict that killed 95X. It was attempting to serve up alternative music in a format that was quickly becoming more and more irrelevant to those who are most likely to be fans of alternative music -- young people. The iPod hasn't killed radio, and it won't for a very long time, because radio still serves a function. Twenty-three year-old Daniel Johnston, for example, says he listens to the radio, "Whenever, I get tired of listening to the songs on my iPod for the 1,000th time." Radio has always been an important way for listeners to discover new artists, and it will continue to do that far into the iPod age.»

fonte: «Ipod, changing demographics changing future of radio», 01/04/07, Midland Reporter-Telegram