Ainda a chegada do MySpace à musica via streaming

«Assuming our previous conclusion about that labels are asking for more per track than ads can realistically provide is correct then one of three things is happening.  Either the labels are lowering their expectations, Myspace is planning to subsidise their music service, or Myspace believes they can monetise the ads better than We7, QTrax, Imeem and the other providers in this market. I really hope it is the first of these.  Myspace subsidising the market might be good in the short term for consumers, but would be bad for the medium term health of both the music and social networking industries.  Similarly - if they are being more aggressive in their monetisation assumptions I would worry that they may end up losing money. (...)The best I have seen so far, by a mile, is Sweden’s Spotify - a company I haven’t talked about much here because they are somewhat in stealth mode.  The cat seems to be increasingly out of the bag now though.  This post from Varsavsky waxes lyrical about how great their service is. (fonte: Free ad-supported music coming closer to reality, 10/03/08)