Não há dúvida: há mesmo riscos
Já tinha abordado, neste espaço, a hipótese de os Leitores Digitais de Musica se compatibilizarem como alternativa à rádio no único domínio que lhe era, até agora, exclusivo: o carro!
Esta notícia dá conta da aposta da Apple em ligar os seus iPods aos rádios do carro (e como vem dos Estados Unidos, a realidade de que falam já não é a do rádio FM mas o satélite).
"IPods On Wheels Could Cut Into Demand For Satellite Radio
As reported by Reuters, Apple Computer this week outlined plans to expand its iPod music players into cars, raising concerns that the move could cut into the growing demand for satellite radio.
Apple, which already cut a deal with BMW, announced it’s teamed with Acura, Audi, Honda and Volkswagen to integrate iPod products into their car stereos for 2006 model lines. They expect more than five million vehicles will ship with iPod support in the US next year.
As for industry reaction to Apple’s plan, XM doesn’t think iPod in autos is threat.
"These are two very different offerings, both of which have been embraced by millions of consumers," said XM spokesman Chance Patterson.
"XM is unique because we have hundreds of programmers delivering millions of songs plus live news, live sports and talk directly to subscribers," Patterson added.
Sirius Satellite Radio, meanwhile, declined to comment.
"If the iPod feature is cheaper and allows you to download music you already own, some car buyers might decide they’re not going to take satellite radio," said Gordon Wangers, CEO of AMCI, a California-based auto marketing consulting company.
"It could be a slight threat to satellite radio but I would expect they’ll coexist," commented Kit Spring, an analyst with Stifel Nicolaus and Co., noting that listening to a radio is a more passive activity than using an iPod and that radio has live content."
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