Tirar partido das redes sociais

«Nearly One In Four Americans Have A Profile On A Social Networking Web Site» (slide 37)

«Weekly Online Radio Listeners Much More Likely to Have a Profile Page on Social Networking Sites (38)

«Nearly 4-in-10 Weekly Online Radio Users With a Social Network Profile Page Visit About Once a Day or More» (39)

CONCLUSÂO:

«Take Advantage of Connections To Social Networking Web Sites» (56): Social networking Web sites are where younger music fans are now going to discover music and to interact with one another. Those who listen to online radio are much more likely to participate in social networks. Offline radio, as well as Internet-only radio, need to realize they are now part of an even broader world of online options and respond accordingly.»