A rádio convencional continua a ser importante (com o digital)?

«AM/FM Radio Remains Important With The Rise of New Digital Platforms (slide 62):

• AM/FM radio remains vital with consumers.

Three quarters say they will continue to listen to AM/FM radio as much as they do now, despite increasing advancements in technology.

One in five say AM/FM radio has a big impact on their lives, second only to cell phones

Many may overestimate the impact of digital platforms on AM/FM listening. Digital platform users spend as much time (not less) with over-the-air radio compared with the average.

• The broadcast industry should promote and reinforce its virtues.»