Ser passivo ou activo

"Right now the radio conglomerates are not asking listeners what they need. They’re asking what they can get people to listen to. And that’s a very different question. If you really care about radio, if you really care about what this medium can offer the world then you should ask yourself: “What need can I answer with this medium? What can I do today to actually make someone else’s life better? What unmet needs are there, and how can radio fulfill those unmet needs for community, for civic reality, for music education, for development of new music talent, etc?”

Rather than asking listeners which of our shows you like the best so we can do more of that for you, ask what role could radio play in your life - and that’s not something that you can get from a focus group."

A opinião de Douglas Rushkoff, especialista em previsões mediáticas...