Os sites das rádios têm o que os ouvintes querem?

«In our content analysis, we found that many radio station Web sites do not include the features most desired by Web site visitors. Radio station Web site visitors were asked to rate their interest in different features on radio station Web sites. As we can see in the table below, the most popular radio station Web site feature is the “ability to listen to the radio station”; however, less than 60 percent of the Web sites stream their audio and allow people to listen to live broadcasts. “Information about local concerts,” the second most wanted feature, was found on only half of the Web sites. A mere six percent of the Web sites gave the “title and artist of songs recently played on the station,” which is the third most desired feature.»

Rank of interest in each Web site feature* (% radio station Web sites with each feature)Ability to listen to the radio station 1 59 %Information about local concerts 2 50Titles and artists of songs recently played on the station 3 6To enter contests 4 49Listings of fun and interesting places to visit in local community 5 27Opportunity to vote on whether songs are good or not 6 13Information on local weather 7 44Schedule of programming 8 63Information on and pictures of DJs 9 78To contact or e-mail the DJs and personalities 10 53Traffic information 11 12Information on upcoming DJ and personality appearances in local area 12 43Listings of local restaurants and bars 13 10"Side channels" (Additional Internet-only audio provided on the site) 14 1Reviews and schedules of movies playing in local area 15 17Information on professional sports in local area 16 26Information on charity events in local community 17 25To print out coupons from advertisers 18 8Local shopping and merchant information 19 13To buy radio station clothing and other merchandise 20 11To see an advertiser's products 21 9To buy products or services (other than station merchandise) 22 14

fonte: ROSIN, Larry e SHUL, Janet S., Radio Station Web Site Content: an in depth look, (2000), Arbitron

A. Komarova (The content of music radio websites, by Komarova, Anastasia, M.A., University of Missouri - Columbia, 2004, 112 pages; AAT 1420925) lembra contudo que «what one most frequently finds there is information that is interesting from the point of view of the people working at the radio: DJ's bios with photos, music news, requests, and stations events» (pag 12)