A erosão da escuta (EUA): menos 13% (1998-2006)

«Owing to numerous media alternatives available, overall time spent listening (TSL) has slipped 13% between 1998 and 2006, but less than an hour in the four years from 2002 to 2006. The largest erosion since 1998 for men has been with 18-24s, with a decline of 17%; for women, the largest decline has been among Teens, whose TSL has decreased 23%. The least slippage in time spent listening among men during those eight years has been with 45-54s, losing less than 6%; among women, it is the 45-54 group, down 9%»

fonte: Radio Today 2007, Arbitron, pag 91