Os grandes operadores de radiodifusão começam a chegar à net

mais um avanço da Clear Channel: «Clear Channel Radio has struck a deal with Reciva, the largest provider of Internet radio modules for use with broadband applications, to stream all of its stations on Reciva-powered receivers. Clear Channel officials said the new deal represents further expansion of the company's ever-growing distribution platform. (...) Reciva-enabled Internet radio devices can play back online radio in almost every format, including MP3, Microsoft Windows Media Player, RealAudio Player and AAC (iTunes). Reciva's Gateway technology delivers regularly updated and verified Internet radio station lists to its Internet radio products, allowing listeners access to many thousands of online radio broadcasts without the need for a personal computer. Meanwhile, the Reciva Radio Portal, www.reciva.com, enables listeners to access the same stations via their personal computer. (...) Jeff Littlejohn, executive vice president of distribution and development for Clear Channel Radio, said: "We're working with a best-in-breed partner with Reciva, the largest Internet radio module manufacturer, allowing listeners to receive all of our streamed content via a single mobile device." » Monday, May 19, 2008 - 1:20 PM EDT, Clear Channel Radio broadens streaming reach with Reciva deal Washington Business Journal - by W. Scott Bailey

Em face disto, Mark Ramsey diz: «As the big groups make digital deals to keep their content alive across multiple platforms, where does that leave the smaller or less sophisticated groups? If you're out there working for one of these groups are you reading these announcements with bemused puzzlement? Or are you seeing a trend taking shape and working to place you and your stations are on it?What I see happening here is the separation of groups which are positioning themselves for the future - and groups which aren't.Trust me, you do not want to be on the wrong side of these trends. To let these opportunities slip by is to sell buggy-whips when your customers want horseless carriages.What are you and your group doing to step up to the plate today?»