Os consumidores querem o controlo em vez de escolhas?
«Currently, subscribers are tied to receivers, not users. Ms. Kevorkian said that limits the willingness of people to own more than a single receiver as well as the time they spend listening to the systems»
«(...) have long argued, the market is shifting towards options which facilitate "control" (like iPods) and away from options which provide more "choice," but not much "control" like radio or satellite.Anyone who thinks "choice" and "control" are the same doesn't know the difference between 500 TV channels and a DVR»; (...) «The significance of all this, of course, is that value may be rooted in the content itself, but the big bucks are in the entity that takes that content, organizes it, customizes it, and filters it. Just ask Google»
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