Sobre o futuro da rádio - fornecedor de conteúdos audio
«In his monthly Internet column, Greater Media CEO Peter Smyth urged the radio industry to stop fighting the onslaught of new media devices that are capturing consumers' attention, and instead utilize radio's strengths to capitalize on the changing landscape.
"As an industry, we need to stop playing defense with this technology, and use it to our advantage," said Smyth in his "From The Corner Office" column. "We are moving in the right direction with streaming, podcasting, digital music stores, e-commerce and database marketing, but we still have a ways to go."
Smyth continued, "In the future, I see radio as the premiere content provider and us emerging as the leader in the audio entertainment business. Our role will be to provide compelling content- whether it’s coming from our towers, our streams, our multicast channels, or our podcasts. I see a convergence of all of these services with radio as the ultimate source and the primary content provider."
He added, "Radio’s biggest strength is its ability to provide local, entertaining and compelling content to consumers- that’s where radio will stand out. With iPods, the Internet, satellite and the many other types of new technology available to consumers, radio can truly distinguish itself from the pack by doing what it does best- taking care of the communities it serves on a local level."»
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