«Rádio na internet: potencial é grande, ouvintes, poucos»
«Spring 2007 data shows less than 1% of diaries contain listening to Internet radio. But when listeners do tune-in online, they seem to favor local stations. In Fall 2006 66% of diary-keepers went to a webcast from a station they could also hear over the air. But they’re not replacing FM or AM with online —78% say they listened to the station via both mediums. According to Arbitron, 45% of stations are now streaming»
fonte: «Internet radio: Potential is great, listeners are few» Inside Radio 9/10/07
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